Belstar SA in Beauty and Personal Care (Colombia)

 Published On: Apr, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Belstar SA aims to preserve its leadership in beauty and personal care and recover positive growth through an active new product development. This includes masstige fragrances such as Fascina Collection featuring Alessandra Ambrosio as the image of the brand. It is also working to make inroads into e-commerce and to strengthen its presence in the retailing environment as complements to its direct selling force. Finally, its strategy is visibly focused on educating consumers and on advisory...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop
Strategic Direction
Key Facts
Summary 1 Belstar SA: Key Facts
Summary 2 Belstar SA: Operational Indicators
Competitive Positioning
Summary 3 Belstar SA: Competitive Position 2015
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