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Church & Dwight relies on eight “Power Brands” for more than 80% of its sales and profits, three of which are present in beauty and personal care. This strong brand focus is a key element in the company’s defence of its market position against larger rivals. Despite this, the company has been struggling to defend its share against its much larger rivals, specifically in toothpaste and deodorants.Church & Dwight Co Inc in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Beauty and Personal Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.
Scope of the ReportStrategic EvaluationCompetitive PositioningMarket AssessmentGeographic and Category OpportunitiesBrand StrategyOperationsRecommendations