If you got a question, look no further.
We post the most common questions
in our FAQ section.
Please fill in the form below to receive a Free Sample of the Report.
This report provides the results for the Make-up market in the UK from
Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods
(CPG) consumption habits, and forms part of an overall series covering all CPG
product markets. Its coverage includes, but is not limited to, consumption
behaviors, the extent to which consumer trends influence their consumption, the
value of the market these trends influence, and brand and private label choices
as well as retailer choices. Much of this information can also be analyzed by
specific consumer groups, providing hard and fast data on consumers and markets
at the product category level.
Introduction and Landscape
Why was the report written?
Marketers in the Make-up market face a major challenge. Understanding market
size and segmentation is valuable, but the key to effective targeting is knowing
just how valuable specific consumer groups are, and being able to quantify the
impact of consumer trends. This data report solves these problems by providing
survey-based data on consumer trends and consumer groups, and market data that
shows the exact size of consumer groups, how much of the Make-up market they
account for, and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer
trends will be directly affected. Since the global financial crisis of 2008–2009
the retail market has been characterized by an increase in the amount of
discounted and own-brand products. Make-up is not considered an essential item
and therefore consumption patterns have been comparatively affected. As economic
and market recovery continues over 2012, consumption patterns will record a
positive trend in both the Medium and Heavy frequency bands and the amount of
Non-users should decrease.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are
fundamental causes of change in markets – making knowing what these trends are
and the extent of their influence crucial. The survey-based data provided in
this report examines over 20 consumer trends that affect the market and examines
the share of consumption across 26 consumer groups. This data provides a
detailed insight into exactly who the consumer is and just how much impact the
latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through
to its actual value impact on a product market. This provides readers with a
unique data analysis of the market, allowing marketing tactics and strategy to
be updated in line with the very latest consumer behaviors.
Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group
tracking and modeling for the following specific categories: Eye Make-up, Face
Make-up, Lip Make-up, and Nail Make-up.
Detailed consumer segmentation covering over 26 consumer groups, 20 consumer
trends, and consumption frequency for each product category.
Consumer penetration for brands and private labels, based upon the original
survey and then subsequent consumer tracking and modeling.
Unique retailer choice data at the product category level, based upon the
original survey and then subsequent consumer tracking and modeling.
Key Market Issues
Kids & Babies and Tweens & Early Teens contribute the lowest share
value to the overall Make-up market in the UK. Make-up is often used to enhance
personal appearance in the workplace or in social situations in order to improve
confidence, so it is understandable that Older Consumers are more likely to feel
the need to prove themselves. There may be an opportunity for marketers and
manufacturers to target the younger generations.
In the UK, the Make-up market is dominated by Females with Males contributing a
very small share, just 7%. This disparity is expected to reduce as Males become
more interested in personal grooming and appearance.
In the UK the Better Off wealth group is the largest percentage of the
population (44%) and represents the largest value share of the Make-up market
(42%). Marketers have a large opportunity in the UK to target their premium
product ranges at this group.
Older Young Adults consume 23% of Eye Make-up sold in the UK, yet they
represent just 13% of the population. Individualism is the leading behavioral
trend influencing Eye Make-up consumption. Marketers can use this information to
target new products at this age group.
The UK Make-up market is shown to be highly fragmented with the top five
retailers accounting for less than a fifth of the total Make-up market by
volume. This means that retailers have weak bargaining powers with their
suppliers as the supplier can easily go elsewhere.
Half of the UK population is classed as either Time Poor (26%) or Time Pressed
(24%); however, these two groups together account for a disproportionate 64% of
the UK Make-up market by value. This shows that marketers have effectively
targeted this group with their campaigns highlighting how long their products
last (no requirement to re-apply) and how easy they are to use.