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This report provides a concise overview of the Haircare market in
Russia. After reading this report, you will understand the size of the market,
the economic, demographic, and behavioural trends that will drive its evolution,
and the leading players within the market, allowing you to plan effectively for
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Russian Haircare sector
allows new entrants and established players to gain rapid and comprehensive
insight into the current state of the market and identify the key trends that
will drive growth in the coming years.
What is the current market landscape and what is changing?
Russia’s Haircare market offers moderate growth opportunities; Haircare product
sales in Russia are expected to grow at CAGR of 6.2% during 2007–2017. The
country’s urban and young population are spending more on personal grooming
products, including Haircare products, as they desire to look good and remain
What are the key drivers behind recent market changes?
Older Young Adults with rising incomes will drive the overall market growth.
Increasing consumer confidence among the high income category will further drive
demand for premium products.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a
comprehensive brief of the Russian Haircare sector. This allows for the rapid
identification of key growth opportunities across major Haircare categories and
Key Features and Benefits
Analysis of consumer behaviour, economic conditions, and demography
reveals emerging opportunities in the Haircare sector.
Key growth categories are highlighted by analysing the market dynamics of major
Market shares are provided for the leading brands and private labels across
An overview of packaging trends in the Russian Haircare sector is provided,
including primary packaging material and type, packaging closures, and outer
Key Market Issues
There will be moderate growth in mature categories such as Shampoo and
Conditioner, while Hair Colorants and Styling Agents will be driven by fashion
While growth in local currency terms closely matched volume growth, volatile
exchange rates have added complexity to the market for international
Private label penetration in Russia’s Haircare market is low. Russia lags behind
the majority of European markets in terms of consumer trust and confidence in
the quality of private labels.
Demand for Conditioner has increased as consumers replace 2-in-1 Shampoo plus
Conditioners with individual products.
Haircare products in Russia are popular with women across all age
groups, while across genders, Older Consumers are frequent consumers of Haircare
products, specifically those that meet their age specific needs.
Consumers in Russia are looking for Haircare products that can help them reach
their personal grooming beauty aims.
Russians are keen to show their individualism through their Haircare choices,
preferring products that are differentiated according to their personal needs
Haircare manufacturers in Russia are turning to innovative packaging solutions
that showcase product ingredients and functional characteristics.