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This report provides a concise overview of the Haircare market in the
UK. After reading this report, you will understand the size of the market, the
economic, demographic and behavioral trends which will drive its evolution and
the leading players within the market, allowing you to plan effectively for the
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the UK Haircare sector
allows new entrants and established players to gain rapid and comprehensive
insight into the current state of the market and identify the key trends that
will drive growth in the coming years.
What is the current market landscape and what is changing?
Changing Age Structures in the UK providing significant opportunity to marketers
for anti-aging and preventive anti-aging Haircare product lines. Rising prices
in recent years are passed on to the consumers by CPG manufacturers resulting in
greater demand for value for money products.
What are the key drivers behind recent market changes?
Desire to express individuality by using Haircare products are amongst the
important motivations impacting sales of Haircare products in the UK. Consumers
are becoming more experimental with Haircare and styling routines. Changing age
structures are also impacting purchase patterns among UK consumers as the aging
population is looking for hair colorants and anti-aging products.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a
comprehensive brief of the UK’s Haircare sector. This allows for the rapid
identification of key growth opportunities across major Haircare categories and
Key Features and Benefits
Analysis of consumer behavior, economic conditions and demography
reveals emerging opportunities in the Haircare sector.
Key growth categories are highlighted by analyzing the market dynamics of major
Market shares are provided for the leading brands and private labels across the
An overview of packaging trends in the UK’s Haircare sector is provided,
including primary packaging material and type, packaging closures and outer
Key Market Issues
Consumers are increasingly looking at private labels as an alternative
to brands and are trading –up to premium private label ranges which are
available at lower prices than higher priced branded products.
Factors such as aging population and a desire to look attractive are influencing
consumers’ buying patterns in the UK Haircare market. Marketers are innovating
to target grooming conscious consumers. The aging population is significantly
driving demand of anti-aging and preventive anti-aging products.
Marketers are shifting the shampoo category from basic hair cleaning products,
to value added product lines, by offering convenient and hybrid products to the
Private labels recorded higher growth in the Haircare market than national
brands during 2009-2012. The high growth rate is due to the consumers search for
better value for money products, which is the leading consumer motivation in the
Companies are now focusing on adding value to the basic cleansing
action of the dry shampoo to offer value added combinations.
Consumers prefer products that provide multiple functionalities and help them to
save time and money.
Consumers are increasingly concerned by the health effects of chemicals in
Haircare products and see “natural” ingredients as being better for their scalp
Haircare products marketers are following the skin care market by targeting the
older population with anti-aging ranges.