If you got a question, look no further.
We post the most common questions
in our FAQ section.
Please fill in the form below to receive a Free Sample of the Report.
This report provides a concise overview of the Haircare market in the
US. After reading this report, you will understand the size of the market, the
economic, demographic, and behavioral trends that will drive its evolution and
the leading companies within the market, allowing you to plan effectively for
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the US Haircare sector
allows new entrants and established companies to gain rapid and comprehensive
insight into the current state of the market and identify the key trends that
will drive growth in the coming years.
What is the current market landscape and what is changing?
The volume of Haircare products used in the US will steadily increase during
2012-2017.However, the market registered negative growth during 2009 as the
market is not immune to the economic recession.
What are the key drivers behind recent market changes?
The US has a large young population, as a number of Millennials will reach the
age of 25 years, or older, during 2012–2017. Their growing aspiration to look
young and beautiful will drive demand for Haircare products in the country.
Moreover, Consumers are now increasingly looking for quality and value for money
products for home usage, rather than making expensive visits to salons
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a
comprehensive brief of the US Haircare sector. This allows for the rapid
identification of key growth opportunities across five Haircare categories and
Key Features and Benefits
Analysis of consumer behavior, economic conditions, and demography
reveals emerging opportunities in the Haircare sector in the US.
Key growth categories are highlighted by analyzing the market dynamics of five
Haircare categories: Conditioner, Hair Colorants, Perms and Relaxers, Shampoo,
Market shares are provided for the leading brands across the Conditioner, Hair
Colorants, Perms and Relaxers, Shampoo, Styling Agents categories.
An overview of packaging trends in the US Haircare sector is provided, including
primary packaging material and type, packaging closures, and outer
Key future trends are highlighted and analyzed in order to identify
opportunities and threats in the Haircare sector.
Key Market Issues
The market for premium Haircare products continues to grow in the
country. The gradual recovery of the US economy supported by a positive tilt in
the stock market has led to growth in consumer confidence, particularly amongst
the higher income group consumers who are no longer shy of making premium
purchases in the Haircare sector.
The Conditioner and Hair Colorants categories are expected to witness positive
growth between 2012 and 2017, compared to the weaker growth recording during
Hypermarket & Supermarket chains such as Walmart dominate the distribution of
Haircare products in the US, though the market is also marked by the presence of
Health and Beauty specialist retailers such as Walgreens, CVS Caremark, and Rite
The improving state of the economy and a climbing stock market saw a rise in
consumer confidence, with even high-income consumers not shying away from
premium purchases. Consequently, the overall share of private label products in
the US Haircare sector remained low. Private Label share in the Haircare market
in the US is highest in the Perms & Relaxers category.
The Styling Agents category is expected to witness the highest growth rate
between 2012 and 2017, though it continues to comprise a relatively small value
share of the overall Haircare market.
The growing desire to look young and beautiful amongst men and women
will drive demand for Haircare products in the country.
Demand for hair care products in the US is driven by the individual needs of
consumers, such as the dryness of hair and scalp. At the same time product
quality is increasing important. This page examines the influence of the third
and fourth leading trends in the US Haircare sector.
Consumers are increasingly looking for natural and organic haircare products
made up of Herbal extracts, bioactive ingredients and less synthetic chemical
use. The positioning of these products as being better quality and effective due
to their naturalness should be highlighted in the promotional activities.
Major Haircare packaging trends include unconventional bottle shapes, bright and
unexpected colors and alternative shapes in both primary and secondary
packaging. Meanwhile the demand for Box Outers will increase as a result of
increasing usage of Hair Colorants.
Packaging plays a significant role in making products stand out on the shelf and
in influencing Haircare purchases. Rigid plastics is the most commonly used
packaging type used by major selling categories, especially for conditioners and
shampoos, primarily because of low material cost, and easy to handle advantage
over glass containers.