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This report provides a concise overview of the Haircare market in
France. After reading this report, you will understand the size of the market,
the economic, demographic, and behavioral trends that will drive its evolution
and the leading companies within the market, allowing you to plan effectively
for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the French Haircare sector
allows new entrants and established companies to gain rapid and comprehensive
insight into the current state of the market and identify the key trends that
will drive growth in the coming years.
What is the current market landscape and what is changing?
The volume of Haircare products used in France will marginally increase during
2012–2017. However, the market registered negative growth during 2009 due to the
What are the key drivers behind recent market changes?
France has a growing mid-life population base that use Hair Colorants to cover
their grey. Their growing aspiration to look young and beautiful will drive
demand for Haircare products in the country. Moreover, Consumers are now
increasingly looking for quality and value for money products for use at home
rather than making expensive visits to salons.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a
comprehensive brief of the French Haircare sector. This allows for the rapid
identification of key growth opportunities across five Haircare categories and
Key Features and Benefits
Analysis of consumer behavior, economic conditions, and demography
reveals emerging opportunities in the Haircare sector in France.
Key growth categories are highlighted by analyzing the market dynamics of five
Haircare categories: Conditioner, Hair Colorants, Perms & Relaxers, Shampoo, and
Market shares are provided for the leading brands across the Conditioner, Hair
Colorants, Perms & Relaxers, Shampoo, and Styling Agents categories.
An overview of packaging trends in the French Haircare sector is provided,
including primary packaging material and type, packaging closures, and outer
Key future trends are highlighted and analyzed in order to identify
opportunities and threats in the Haircare sector.
Key Market Issues
The consumption of Haircare products in France is at par among male and
female categories and it is largely dominated by people in the old age category,
who demand Haircare products with age defying properties. Additionally, there
has been an increase in demand for natural and organic products.
Consumers have become more selective and exigent while choosing their Haircare
products. They are purchasing those products that give them an additional value
at the same cost.
Hypermarket & Supermarket chains such as Carrefour dominate the distribution of
Haircare products in France. There is an increase in sales of Haircare products
through Drug Stores & Pharmacies.
French consumers are brand loyal and do not switch to private label products
easily, despite continuing economic hardship. The penetration of private label
in the coming years is likely to remain limited due to quality perceptions of
the French customers.
The Shampoo category is expected to witness the highest growth rate between 2012
and 2017. One of the reasons for this is the introduction of natural shampoos.
French consumers are looking out for products that match their beauty
ambitions while maintaining the health of their hair.
Demand for Haircare products in France is driven by the individual needs of
consumers, such as the dryness of hair and scalp.
Consumers are increasingly looking for natural and organic Haircare products
made up of Herbal extracts, bioactive ingredients and less synthetic chemical
use. The positioning of these products as being better quality and more
effective due to their naturalness should be highlighted in the promotional
Major Haircare packaging trends include unconventional bottle shapes, bright and
unexpected colors, and alternative shapes in both primary and secondary
packaging. Meanwhile, the demand for Box Outers will increase as a result of
increasing use of Hair Colorants.
Packaging plays a significant role in making products stand out on the shelf and
in influencing Haircare purchases. Rigid Plastics is the most commonly used
packaging type used by major selling categories, especially for conditioners and
shampoos, primarily due to low material cost, and easy to handle advantage over
Table of Contents
- Declining population and stagnant economy show limited growth in the Haircare
sector in France
- Hypermarkets & Supermarkets dominate the sale of Haircare products in France
- New distribution channels for Health & Beauty products such as Drug store &
Pharmacies are gaining popularity in France
- Older consumers have higher share of Haircare product consumption in France
- Heavy consumption is most common among Pre-Mid-Lifers with greater demand for
products for covering gray
- Better value for money, Individualism and Beauty are the most important
motivating factors for Haircare products
- Products that cater to the individual Haircare needs at a better cost are
driving sales in France
- Though Beauty is an important motivating factor to purchase Haircare products
French do not compromise on Health
- The growth in the Haircare market in France will remain stagnant in local
- Limited growth opportunities in the saturated French Haircare products market
- Shampoo will register a higher growth than Hair Colorants during 2012-2017
- Conditioner will continue to be the most popular Haircare category during
- Perms and Relaxers to witness increase in sales during 2012-2017
- Shampoo and Styling agents will loose its market share to Conditioner and
Perms and Relaxers
Brands & Private Labels
- Perms & Relaxers and Styling Agents have the highest penetration of Private
- Private Label growth in France Haircare sector is declining despite continuing
- L'Oreal dominates the sale of Conditioners in France
- Head & Shoulders by P&G is the top selling shampoo brand in France
- Bold colors and convenient closures are being used to differentiate Haircare
products in France
- Increasing consumer concerns over environmental issues are bringing changes in
the packaging of Haircare products
Future Outlook– Key trends in the France Haircare sector
- Haircare market in France is seeing an increase in demand for natural, organic
and environmental friendly products
Data Appendix & Summary Methodology