Super Premium Beauty and Personal Care in Romania

 Published On: Dec, 2016 |    No of Pages: 16 |  Published By: Euromonitor | Format: PDF
While super premium beauty and personal care is considered an affordable luxury in most of Europe, this is not the case for Romanian consumers. While Romanians pay great attention to beauty and personal care, price sensitivity and the low cost-benefit of luxury beauty and personal care products hamper consumption of high price band products. Furthermore, as local beauty and personal care brands are available, international non-luxury brands such as Nivea or Pampers are already regarded as premiu...

Super Premium Beauty and Personal Care in Romania report offers a comprehensive guide to the size and shape of the Super Premium Beauty and Personal Care market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Super Premium Beauty and Personal Care retailing along with the development of consumers’ shopping patterns. Forecasts to 2020 illustrate how the market is set to change

Product coverage: Super Premium Baby and Child-Specific Products, Super Premium Bath and Shower, Super Premium Colour Cosmetics, Super Premium Deodorants, Super Premium Fragrances, Super Premium Haircare, Super Premium Hand Care, Super Premium Sets/Kits, Super Premium Skin Care, Super Premium Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Super Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SUPER PREMIUM BEAUTY AND PERSONAL CARE IN ROMANIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2011-2016
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2011-2015
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2012-2015
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2011-2016
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Executive Summary
Growth Rates Are Normalising After Post-crisis Growth Boom
"miss and Run"
Romanian Luxury Goods Can Barely Sustain A Minimum of Luxury Retailers
Romanians Are Offline
Normal Times Ahead
Key Trends and Developments
Romania Is Growing Strongly - From the Second Lowest Base in the EU
Cheap and Western Is Preferred Over Expensive and Western
Fluctuating Brand Representations Sided by A Small Stable Base of Monobrand Stores
Local Luxury Retailers Are Showrooms Rather Than Purchasing Points
Distribution
Summary 1 Select Luxury Shopping Centres: 2016
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2011-2016
Table 9 Sales of Luxury Goods by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Luxury Goods: % Value 2011-2015
Table 11 LBN Brand Shares of Luxury Goods: % Value 2012-2015
Table 12 Distribution of Luxury Goods by Format: % Value 2011-2016
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2016
Table 14 Forecast Sales of Luxury Goods by Category: Value 2016-2021
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2016-2021
Sources
Summary 2 Research Sources

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