Procter & Gamble Tuketim Mallari Sanayi Ltd Skt in Beauty and Personal Care (Turkey)

 Published On: May, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Procter & Gamble Tuketim Mallari is aiming to maintain its leading position in oral care and hair care; through its strong positions in these categories, it secured its leading position in beauty and personal care as a whole in 2014. To this end, it launched a number of new products in 2014, including Pantene Argan Oil Elixir, Pantene Deeply Moisturising Hair Foam and Ipana 7 Complete Care Toothpaste + Mouthwash, which claimed to have a double purpose as toothpaste and mouthwash in one.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Procter & Gamble Tuketim Mallari Sanayi Ltd Skt: Key Facts
Competitive Positioning
Summary 2 Procter & Gamble Tuketim Mallari Sanayi Ltd Skt: Competitive Position 2014


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