Mirato SpA in Beauty and Personal Care (Italy)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF

During 2014 Mirato pushed the development and promotion of innovative products, in order to give consumers new products on the shelves of all the major retail channels. In fact, during 2014 the company launched several products, including the new MIL 0% product range; a new formula which does not contain aggressive additives and allergens, as well as being completely sulphate-free. Because of this, the product has a lower impact on the skin and the environment, thus being suitable for a wide...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Beauty and Personal Care market;
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Strategic Direction
Key Facts
Summary 1 Mirato SpA: Key Facts
Competitive Positioning
Summary 2 Mirato SpA: Competitive Position 2014
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