Procter & Gamble Australia Pty Ltd in Beauty and Personal Care (Australia)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Procter & Gamble Australia is expected to concentrate its efforts on its bigger household name brands over the forecast period and discontinue smaller brands which make up a smaller portion of the companyís revenue. The strategy aims to streamline the business and ensure profitability by focusing on its popular brands. Procter & Gamble Australia also aims to market its brands with a holistic approach, integrating digital, TV, print and online components.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Beauty and Personal Care market;
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Strategic Direction
Key Facts
Summary 1 Procter & Gamble Australia Pty Ltd: Key Facts
Competitive Positioning
Summary 2 Procter & Gamble Australia Pty Ltd: Competitive Position 2014

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