Hair Care in the US

 Published On: Apr, 2016 |    No of Pages: 37 |  Published By: Euromonitor | Format: PDF
Conditioners posted strong current value growth of 5% in 2015 to reach sales of US$2.4 billion, driven by the rise of “co-cleansing”, whereby consumers opt to use a cleansing conditioner to clean their hair instead of shampoo due to rising concerns about the effects of shampoo on both their hair and the environment. Even for consumers not embracing this trend, conditioning is viewed as an essential part of the hair care routine.

Euromonitor International's Hair Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HAIR CARE IN THE US
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Estée Lauder Cos Inc in Beauty and Personal Care (usa)
Strategic Direction
Key Facts
Summary 1 Estée Lauder Cos Inc: Key Facts
Summary 2 Estée Lauder Cos Inc: Operational Indicators
Competitive Positioning
Summary 3 Estée Lauder Cos Inc: Competitive Position 2015
Procter & Gamble Co, the in Beauty and Personal Care (usa)
Strategic Direction
Key Facts
Summary 4 The Procter & Gamble Co: Key Facts
Summary 5 The Procter & Gamble Co: Operational Indicators
Competitive Positioning
Summary 6 The Procter & Gamble Co: Competitive Position 2015
Executive Summary
US Beauty and Personal Care Registers Healthy Current Value Growth in 2015
Major Beauty Players Look To Restructure
Products Providing New Benefits Blur Category Boundaries
US Market Becomes Increasingly Multicultural
Beauty and Personal Care Expected To Experience Moderate Continued Growth
Key Trends and Developments
Increasing Importance of the Masstige Segment
Market Segmentation and Personalisation
Naturals
Table 14 Desired Product Features
Market Data
Table 15 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources
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