Hair Care in Denmark

 Published On: May, 2017 |    No of Pages: 33 |  Published By: Euromonitor | Format: PDF
Danish consumers increasingly looked for natural or organic hair care products, as many were concerned about the potential side effects of some ingredients. In 2016, the Danish Consumer Council tested 72 shampoos available in Danish retail stores, of which 20 contained possible allergens or endocrine disruptors. The findings were reported by several Danish media outlets and health blogs and are likely to add to the demand for more natural and/or organic products.

Hair Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HAIR CARE IN DENMARK

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2011-2016
Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Hair Care: % Value 2012-2016
Table 5 NBO Company Shares of Salon Hair Care: % Value 2012-2016
Table 6 LBN Brand Shares of Hair Care: % Value 2013-2016
Table 7 LBN Brand Shares of Colourants: % Value 2013-2016
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2013-2016
Table 9 LBN Brand Shares of Styling Agents: % Value 2013-2016
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
Table 11 Forecast Sales of Hair Care by Category: Value 2016-2021
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
L'Oréal Danmark A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 1 L'Oréal Danmark A/S: Key Facts
Summary 2 L'Oréal Danmark A/S: Operational Indicators
Competitive Positioning
Summary 3 L'Oréal Danmark A/S: Competitive Position 2016
Matas A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 4 Matas A/S: Key Facts
Summary 5 Matas A/S: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 7 Matas A/S: Competitive Position 2016
Unilever Danmark A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 8 Unilever Danmark A/S: Key Facts
Summary 9 Unilever Danmark A/S: Operational Indicators
Competitive Positioning
Summary 10 Unilever Danmark A/S: Competitive Position 2016
Executive Summary
Sluggish Growth Continues in 2016
Growing Demand for Natural and Organic Products
the Competitive Landscape Is Shaped by Acquisitions
Private Label Players Innovate To Challenge Branded Rivals
Slow But Stable Value Growth Is Expected Over the Forecast Period
Key Trends and Developments
Growing Concern Over the Side Effects of Beauty and Personal Care Products
Private Label Players Turn To Differentiation
Growth in Internet Usage Impacts Beauty and Personal Care
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 11 Research Sources

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