Hair Care in Hong Kong, China

 Published On: May, 2016 |    No of Pages: 29 |  Published By: Euromonitor | Format: PDF
Hair care current value sales increased by 5% in 2015 to reach HK$1.8 billion. Hair care is perceived as being essential to nearly all Hong Kong consumers, regardless of background, age and gender. Since the market is highly diverse, successful products should be selective in targeting different audiences in Hong Kong so that they can be distinguished easily.

Euromonitor International's Hair Care in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HAIR CARE IN HONG KONG, CHINA
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Estée Lauder Hk Ltd in Beauty and Personal Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Estée Lauder HK Ltd: Key Facts
Competitive Positioning
Summary 2 Estée Lauder HK Ltd: Competitive Position 2015
Nu Skin Enterprises Hk Inc in Beauty and Personal Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 Nu Skin Enterprises HK Inc: Key Facts
Competitive Positioning
Summary 4 Nu Skin Enterprises HK Inc: Competitive Position 2015
Procter & Gamble Hk Ltd in Beauty and Personal Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 5 Procter & Gamble HK Ltd: Key Facts
Competitive Positioning
Summary 6 Procter & Gamble HK Ltd: Competitive Position 2015
Executive Summary
Beauty and Personal Care Records Weak Growth in 2015
Reduced Mainland Chinese Tourist Spending Stalls Beauty and Personal Care Sales
International Brands Dominate Beauty and Personal Care
Mass and Korean Beauty and Personal Care Support Local Growth
Growth Expected To Stagnate During Forecast Period
Key Trends and Developments
Reduced Spending Among Mainland Chinese Stalls Growth
Better Shopping Experience and Variety of Products Support Local Growth
Korean Products Continue To Record Positive Growth
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources
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