Colgate-Palmolive: Leader in oral hygiene

 Published On: Dec, 2014 |    No of Pages: 23 |  Published By: MarketLine | Format: PDF
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Introduction

Colgate-Palmolive is one of the largest consumer products companies with presence in more than 200 countries. The company produces, sells and distributes oral, personal, home care and pet nutrition products and is headquartered in New York, USA.

Features and benefits

* Analyzes key strategies used by Colgate-Palmolive and how the company has established its position as a market leader in the oral hygiene industry.
* Assesses opportunities for Colgate-Palmolive such as expansion in emerging markets and how this can help drive the company's revenues further.
* Looks out how Colgate's Miswak toothpaste has enabled the company to carve a niche for itself.
* Assesses how the company has established its position in the teeth whitening industry.
* Analyses the competition the company faces from multinational companies, and the strategies used to maintain its position as a market leader.

Highlights

According to Datamonitor Consumer research, the global oral hygiene industry had total revenues of $31.2bn in 2013, representing a compound annual growth rate (CAGR) of 3.4% between 2009 and 2013. The performance of the market is forecast to follow a similar pattern for the five-year period 2013-2018.
The company can drive its revenues even further by expanding in emerging markets. India’s oral hygiene market is still in its early growth stages and can provide growth opportunities for companies such as Colgate-Palmolive. Moreover, Colgate's miswak toothpaste is targeting a new consumer base and this in turn will increase its market share.
Colgate-Palmolive’s products are sold in a highly competitive global marketplace. The company faces competition from multinational companies, some of which are larger and have greater resources. Leading players such as P&G and Unilever have gone head to head with Colgate-Palmolive with the Introduction of innovative oral hygiene products.

Your key questions answered

* What key strategies are driving Colgate-Palmolive's oral hygiene revenues?
* How does Colgate's Miswak toothpaste give the company a competitive edge over its competitors?
* What potential threats is Colgate-Palmolive facing?
* What factors are fuelling growth in the oral hygiene industry and how can Colgate-Palmolive enhance its position?
* How can Colgate-Palmolive use the consumer demand for teeth whitening products to its advantage?

OVERVIEW
Catalyst
Summary
COLGATE-PALMOLIVE’S TRANSFORMATION INTO A HOUSEHOLD NAME
Colgate-Palmolive: A brief history
Colgate-Palmolive global revenues and profits
Consumer demand for teeth whitening products
Colgate-Palmolive introduces teeth whitening products
GROWTH OPPORTUNITES
Emerging markets provide better expansion opportunities
Widening its product range to Muslim consumers
Colgate-Palmolive: product diversification
Product innovation helps drive innovation
THREATS
Intense competition could jeopardize market share
Unilever launches gender specific products in France
Colgate-Palmolive's competitors are active in India
Product recalls damage brand reputation
Food and Drug Administration concerns over toothpaste content
Counterfeit products will harm sales
CONCLUSIONS
Colgate-Palmolive’s success is driven by listening to consumer demands
APPENDIX
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