L'Oreal osterreich GmbH in Beauty and Personal Care (Austria)

 Published On: May, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
L’Oréal Österreich strives to strengthen its strong position in beauty and personal care in Austria throughout the forecast period. The company will place further emphasis on continuous investment in research and development in order to regularly launch new innovative products. The company will further focus on having a strong presence in a large number of categories in beauty and personal care, including hair care, colour cosmetics, deodorants, fragrances, men’s grooming and skin care.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 L'Oréal Österreich GmbH: Key Facts
Competitive Positioning
Summary 2 L'Oréal Österreich GmbH: Competitive Position 2014


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