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L’Oréal in Italy is currently present with its brands across all retail channels, from grocery retailers to professional hair salons, chemists/pharmacies and parapharmacies/drugstores. At present, the company is still lagging behind in terms of its online and social media presence; as a consequence, towards the end of 2014 a new chief of marketing and digital officers were nominated, with the aim of promoting the company’s digital evolution, which focuses on consumers and product...Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Beauty and Personal Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.