L'Oreal Portugal Lda in Beauty and Personal Care (Portugal)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
L’Oréal plans to retain its leading position in beauty and personal care via a strong focus on product research and development and promotion. Over the forecast period the company will continue to invest in advertising and innovation, in particular in hair care and colour cosmetics. No major changes concerning its distribution and price strategies are expected.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 L'Oréal Portugal Lda: Key Facts
Competitive Positioning
Summary 2 L'Oréal Portugal Lda: Competitive Position 2014

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