Tudo Azul SA in Beauty and Personal Care (Portugal)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Tudo Azul (O Boticário) is a beauty specialist retailer which offers natural products within deodorants, fragrances, colour cosmetics and skin care. In view of the increasing interest of consumers in natural products, the company is expected to use this angle in its marketing activities in order to increase its customer base and strengthen its position. Through marketing campaigns the company also aims to increase awareness of its brands in order to attract new customers into its stores.

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Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Key Facts
Summary 1 Tudo Azul SA: Key Facts
Summary 2 Tudo Azul SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Tudo Azul SA: Private Label Portfolio
Competitive Positioning
Summary 4 Tudo Azul SA: Competitive Position 2014

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