Unilever Jeronimo Martins Lda in Beauty and Personal Care (Portugal)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Unilever Jerónimo Martins is one of the leading companies within beauty and personal care in Portugal. The company aims to further strengthen its position and pursue the goal of becoming the leader in all of the categories in which it is present. As a result, the company is expected to invest heavily in marketing campaigns and adapt a strategy of price repositioning in some categories in order to remain competitive over the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Unilever Jerónimo Martins Lda: Key Facts
Summary 2 Unilever Jerónimo Martins Lda: Operational Indicators
Competitive Positioning
Summary 3 Unilever Jerónimo Martins Lda: Competitive Position 2014

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