Henkel AG & Co KGaA in Beauty and Personal Care (Germany)

 Published On: Jul, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Henkel has three different business units: laundry and home care, beauty care and adhesive technologies. The beauty care business unit accounted for around 21% of Henkelís total sales in 2013. With beauty care being such an important part of its business, Henkel invests heavily in the research and development of new innovative beauty and personal care products. It aims to be very customer-oriented regarding the development and launch of new products and at the same time be at the forefront of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Beauty and Personal Care market;
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Strategic Direction
Key Facts
Summary 1 Henkel AG & Co KGaA: Key Facts
Summary 2 Henkel AG & Co KGaA: Operational Indicators
Competitive Positioning
Summary 3 Summary Henkel AG & Co KGaA: Competitive Position 2014

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