Aroma AD in Beauty and Personal Care (Bulgaria)

 Published On: Apr, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
As a large manufacturer of mass cosmetics, positioned at the low-end of the market, Aroma sees future growth opportunities in exports and foreign private label orders. Thanks to a significant investment in new equipment and anticipated improved product quality, the company is likely to gain retail value share in beauty and personal care in the country. However, this would likely be a consequence of its export-orientated strategy, rather than its key goal.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Beauty and Personal Care market;
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AROMA AD IN BEAUTY AND PERSONAL CARE (BULGARIA)
Strategic Direction
Key Facts
Summary 1 Aroma AD: Key Facts
Summary 2 Aroma AD: Operational Indicators
Competitive Positioning
Summary 3 Aroma AD: Competitive Position 2015
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