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Rising GDP per capita and low inflation rate will stimulate demand for consumer packaged goods in the Austrian market. The Fragrances market in Austria is forecast to register higher growth in value and volume terms during 2014-2019 than 2009-2014 and was led by the Female Fragrances category in value terms. Hypermarkets & Supermarkets is the leading distribution channel in the Austrian Cosmetics & Toiletries market followed by the Department Stores.
The Fragrances market in Austria grew at a CAGR of 7.4% in value terms during 2009-2014.
The Female Fragrances category has the highest volume share in the Austrian Fragrances market.
The Female Fragrances category will gain market share during 2014-2019.
Health & Beauty Stores is the leading distribution channel across categories of Fragrances in Austria.
Ck One is the leading brand in the Unisex Fragrances category.
Consumer and Market Insights in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion