Consumer and Market Insights: Fragrances Market in Hong Kong

 Published On: Sep, 2015 |    No of Pages: 42 |  Published By: Canadean | Format: PDF
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Summary

Hong Kong fragrances market is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014. Female Fragrances is the leading value category and will also register fastest CAGR during 2014-2019. The market is led by the popular international brands such as Estée Lauder, Issey Miyake and Calvin Klein.

Key Findings

• The Fragrances market in Hong Kong is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014

• Of the three fragrances categories analyzed, Female Fragrances will remain the largest as well as fastest growth category, registering a CAGR of 4.2% during 2009-2019

• Hypermarkets & Supermarkets, with 41.4% share is the leading distribution channel in Hong Kong’s Cosmetics & Toiletries market

• Bottle containers made using glass packaging material are the only container types used in the Fragrances market

• Paco Rabanne is the leading brand in the Unisex Fragrances category

Synopsis

The Consumer and Market Insights report on the fragrances market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2014-2019

• Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

• Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market Overview
Market value and volume for the Hong Kong Fragrances market
Historical and projected consumption in the Hong Kong Fragrances market
Degree of trade up/down-trade in the Hong Kong Fragrances market
Market volume of Hong Kong Fragrances by category
Historical and project market value of Hong Kong Fragrances by category
Winners and losers in the Hong Kong Fragrances market
Average category level pricing in the Hong Kong Fragrances market
Segment share of the category and change in market share in the Hong Kong Fragrances market
Retail Landscape and Key Distribution Channels
Leading retailers in the Hong Kong food market
Leading distribution channels in the Hong Kong Fragrances market
Leading distribution channels by category in the Hong Kong Fragrances market
Packaging
Hong Kong Fragrances market by type of packaging
Hong Kong Fragrances market by type of packaging closure/outer
Hong Kong Fragrances market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Hong Kong Fragrances market
Private label performance compare to national brands in the Hong Kong Fragrances market
Leading brands in the Hong Kong Fragrances market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables

Table 1: Country indicators – overall cosmetics & toiletries value and volume, 2014
Table 2: Market value analysis in HKD and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (HKD) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (HKD, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall cosmetics & toiletries, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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