Marico Egypt in Beauty and Personal Care (Egypt)

 Published On: Jul, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Marico is very active in hair care, especially in hair styling. The company is also dynamic in mens hair care and styling products. It expects its leading brand, Fiancée, to continue growing over the forecast period. The company produces number of items under this brand, such as cream and cream-gel. Due to the affordable prices of Maricos products among consumers in Egypt, the company will continue to increase its value share in coming years. With simple packaging it seems to attract a large c...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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MARICO EGYPT IN BEAUTY AND PERSONAL CARE (EGYPT)

Strategic Direction
Key Facts
Summary 1 Marico Egypt: Key Facts
Competitive Positioning
Summary 2 Marico Egypt: Competitive Position 2015
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