Consumer and Market Insights: Make-Up Market in Russia

 Published On: Mar, 2016 |    No of Pages: 76 |  Published By: Canadean | Format: PDF
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Russia’s Make-Up market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Lip Make-Up category will have the largest volume share and is also projected to witness fastest growth during 2015-2020. Russian women are very image conscious and aspire to have a “perfect look”. This desire is driving sales of Make-up products that hide imperfections. Aging women with desire to look young will drive sales of Make-up products with anti-aging and rejuvenating properties.

Key Findings

• Middle aged population in Russia mostly use Face Make-Up products amongst others.

• Lipstick in the Lip Make-Up category accounted for 65.9% share by value in the Russian Make-Up market in 2015.

• Health & Beauty Stores is the leading distribution channel which occupies 29.3% of share in the Russian Make-Up market.

• Image Consciousness and Personalization are the popular trends in the Make-Up market in Russia.

• Demand for naturally made Make-Up products are improving in the Russian market.

• Flexible Packaging is forecast to register fastest CAGR of 6.5% among other packaging materials during 2015-2020.


Canadean’s Consumer and Market Insights report on the Make-Up market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2010-2020

• Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

• Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

• Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, Rigid Metal and others; container data for: Tube, Tray, Bottle and others

• Consumer level trends: Top four consumer trends which influence Make-Up products consumption

• Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

• Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

• Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

• Access to analysis on new products launched in the market

• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents

• Report Scope

Country Context
• Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for the Russian Make-Up market
• Historic and forecast consumption in the Russian Make-Up market
• Category volume consumption analysis by gender, age, education and urbanization
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the Russian Cosmetics & Toiletries market
• Leading distribution channels (value terms) in the Russian Make-Up market
• Leading distribution channels (value terms) by category

• Make-Up market by type of packaging material/container (in volume terms)
• Make-Up market by type of packaging closure/outer (in volume terms)
• Make-Up market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
• Penetration of private label by categories in the Russian Make-Up market
• Private label growth (in value terms) compared to national brands
• Market share of leading brands (in value terms) by category

Consumer trend analysis
• Canadean’s consumer trend framework and explanation of the Mega-trends
• For key trends in Russia's Make-Up market
• How the trend is influencing consumption in Russia's Make-Up market
• How to target the trend in Russia's Make-Up market
• How the trend will evolve in Russia's Make-Up market
• Key target demographic and the rate and which the trend will evolve
• Key drivers in the market that will increasingly influence consumption

Innovation examples
• New products launched in the Russian Make-Up market

• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Explanation of sub-trends
• Methodology
• About Canadean

List of Tables

Table 1: Market value analysis in RUB and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to RUB
Table 4: Average prices (RUB and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share analysis by categories, 2015

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