Consumer and Market Insights: Oral Hygiene in Denmark

 Published On: May, 2016 |    No of Pages: 50 |  Published By: Canadean | Format: PDF
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Summary
The Oral Hygiene market in Denmark will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. Toothpaste will be the leading value category, while the Toothbrushes & Replacement Heads and Mouthwash categories will register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel of the Oral Hygiene market. Flexible Packaging is the most commonly used packaging material for Oral Hygiene products.

Key Findings
• Among the six categories analyzed, Toothpaste will be the largest category by value sales with a 42.3% share in the Danish Oral Hygiene market.

• Hypermarkets & Supermarkets is the leading distribution channel accounting for 49.8% of the overall Oral Hygiene products distribution in Denmark.

• Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market

• The use of Screw Top closures is forecast to grow at a CAGR of 2.1% during 2015-2020.

Synopsis
The Consumer and Market Insights report on the Oral Hygiene market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2010-2020

• Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

• Leading players: Market share of brands from 2012-2015

• Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015

• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper & Board and others; container data for: Tube, Blister Pack, Bottle and others

Reasons To Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index

Market Overview
• Value and volume analysis for Denmark's Oral Hygiene market
• Historic and forecast consumption in Denmark's Oral Hygiene market
• Degree of trade up/down in Denmark's Oral Hygiene market
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by category with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in Denmark's Cosmetics & Toiletries market
• Leading distribution channels (value terms) in Denmark's Oral Hygiene market
• Leading distribution channels (value terms) by category

Packaging
• Oral Hygiene market by type of packaging material/container (in volume terms)
• Oral Hygiene market by type of packaging closure/outer (in volume terms)
• Oral Hygiene market by type of packaging, forecast (in volume terms)Brand Share
• Market share of leading brands (in value terms) by category

Appendix
• Country context
• Category value and volume data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in DKK and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to DKK
Table 4: Average prices (DKK and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries market, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015

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