Consumer and Market Insights: Oral Hygiene in Germany

 Published On: Apr, 2016 |    No of Pages: 72 |  Published By: Canadean | Format: PDF
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Steady GDP per capita growth and low inflation will positively impact Consumer Packaged Goods market in Germany including the Oral Hygiene market. Toothpaste is the leading value category in 2015 while the Toothbrushes & Replacement Heads category is forecast to register fastest growth during 2015-2020. German consumers look for personalized Oral Hygiene products such as antimicrobial toothpaste, toothpaste with tartar protection, orthodontic toothbrushes that target specific needs of the consumers.

Key Findings
• Of the six categories analyzed, Toothbrushes & Replacement Heads will be the fastest growing value category, registering a CAGR of 2.9% during 2015-2020

• Hypermarkets & Supermarkets is the leading distribution channel accounting for more than two-fifth of the overall Oral Hygiene products distribution in Germany

• The use of Rigid Plastics is forecast to grow at a CAGR of 2.6% during 2015-2020

• Glaxosmithkline Plc, The Procter & Gamble Company, and Colgate-Palmolive Gmbh are the leading market players in the country

• Demand for natural Oral Hygiene products in Germany will experience a rise in line with the natural trend in the overall Personal Care market

The Consumer and Market Insights report on the Oral Hygiene market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2010-2020

• Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

• Leading players: Market share of brands analysis from 2012-2015

• Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015

• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

• Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption

• Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

• Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

• Access to analysis on new products launched in the market

• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents
• Report Scope

Country Context
• Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index

Market Overview
• Value and volume analysis for the German Oral Hygiene market
• Historic and forecast consumption in the German Oral Hygiene market
• Degree of trade up/down in the German Oral Hygiene market
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by category with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the German Cosmetics & Toiletries market
• Leading distribution channels (value terms) in the German Oral Hygiene market
• Leading distribution channels (value terms) by category

• Oral Hygiene market by type of packaging material/container (in volume terms)
• Oral Hygiene market by type of packaging closure/outer (in volume terms)
• Oral Hygiene market by type of packaging, forecast (in volume terms)

Brand Share
• Market share of leading brands (in value terms) by category

Consumer trend analysis
• Canadean‘sconsumer trend framework and explanation of the Mega-trends
• For key trends in the German Oral Hygiene market
• How the trend is influencing consumption in the German Oral Hygiene market
• How to target the trend in the German Oral Hygiene market
• How the trend will evolve in the German Oral Hygiene market
• Key target demographic and the rate and which the trend will evolve
• Key drivers in the market that will increasingly influence consumption

Innovation examples
• New products launched in the German Oral Hygiene market

• Country context
• Category value and volume data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries market, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015

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