Hair Care in Venezuela

 Published On: Apr, 2016 |    No of Pages: 30 |  Published By: Euromonitor | Format: PDF
In 2015, the performance of hair care in Venezuela remained strongly influenced by price ceilings and controls imposed by the government. While prices of shampoos, 2-in-1 products and conditioners have been fixed, there was little variation during 2015. Artificially low unit prices in the most important subcategories continued to cause shortages that have become critical. At this point, companies would rather stop production rather than continue to lose money with every unit sold at regulated...

Euromonitor International's Hair Care in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HAIR CARE IN VENEZUELA
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Avon Cosmetics De Venezuela Ca in Beauty and Personal Care (venezuela)
Strategic Direction
Key Facts
Summary 1 Avon Cosmetics de Venezuela CA: Key Facts
Summary 2 Avon Cosmetics de Venezuela CA: Operational Indicators
Competitive Positioning
Summary 3 Avon Cosmetics de Venezuela CA: Competitive Position 2015
Drocosca SA in Beauty and Personal Care (venezuela)
Strategic Direction
Key Facts
Summary 4 Drocosca SA: Key Facts
Summary 5 Drocosca SA: Operational Indicators
Competitive Positioning
Summary 6 Drocosca SA: Competitive Position 2015
Executive Summary
Value Growth Surges Above Inflation As A Result of Domestic Currency Devaluation
Government Caps the Number of Items Venezuelans Can Purchase
A Domestic Company Becomes the Leading Player in Beauty and Personal Care
Little Innovation and Few Product Launches Lead To A Loss of Variety
Price Adjustments To Boost Expected Growth Rates
Key Trends and Developments
Government Caps the Number of Items Venezuelans Can Purchase
Little Innovation and Few Product Launches Lead To A Loss of Variety
in A Supply-sided Market Traditional Advertising Becomes Increasingly Unnecessary
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources
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