Colour Cosmetics in Sweden

 Published On: May, 2015 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
The small 2% current value growth in colour cosmetics in 2014 was driven by growing sales of premium and more advanced products. In addition to more premium products, a central trend is convenience. Swedish women are practical and due to increasingly hectic lifestyles have less time to spend on putting on makeup. In addition, many consumers feel slightly clumsy and amateurish when it comes to using makeup. As a result, products that are easy and quick to apply and multifunctional are popular...

Colour Cosmetics in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2009-2014
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2009-2014
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2010-2014
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2011-2014
Table 6 LBN Brand Shares of Eye Make-up: % Value 2011-2014
Table 7 LBN Brand Shares of Facial Make-up: % Value 2011-2014
Table 8 LBN Brand Shares of Lip Products: % Value 2011-2014
Table 9 LBN Brand Shares of Nail Products: % Value 2011-2014
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2011-2014
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2014-2019
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Beiersdorf Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AB: Key Facts
Summary 2 Beiersdorf AB: Operational Indicators
Competitive Positioning
Summary 3 Beiersdorf AB: Competitive Position 2014
Kicks Kosmetikkedjan Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 4 Kicks Kosmetikkedjan AB: Key Facts
Summary 5 Kicks Kosmetikkedjan AB: Operational Indicators
Company Background
Chart 1 Kicks Kosmetikkedjan AB: Mitti by Kicks in Malmö
Internet Strategy
Private Label
Summary 6 Kicks Kosmetikkedjan AB: Private Label Portfolio
Competitive Positioning
Summary 7 Kicks Kosmetikkedjan AB: Competitive Position 2014
L'Oréal Sverige Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 8 L'Oréal Sverige AB: Key Facts
Summary 9 L'Oréal Sverige AB: Operational Indicators
Competitive Positioning
Summary 10 L'Oréal Sverige AB: Competitive Position 2014
Executive Summary
Sluggish Demand Saved by Premium Products
Beauty and Personal Care - An Opportunity for Self-indulgence
International Players Lead Sales
Increasing Segmentation
Small But Stable Forecast Growth
Key Trends and Developments
Retail Sales Facing Increasing Competition From Beauty Salons
Swedes Are Increasingly Cleaning Up Their Beauty Routines
Self-indulgence Through Beauty and Personal Care Products
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 11 Research Sources


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