Men's Grooming in Germany

 Published On: Apr, 2016 |    No of Pages: 29 |  Published By: Euromonitor | Format: PDF
The variety of products developed to fit the specific needs of men continued to increase in 2015. As a result of the higher levels of availability increasing convenience and selection, menís grooming products grew by 2% and 1% in volume and current value terms respectively in 2015. The main purchasing factor for men remained the efficacy and efficiency of products. Multifunctional and easy to apply products therefore contributed the most to the positive development of the category.

Euromonitor International's Men's Grooming in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
MEN'S GROOMING IN GERMANY 
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2010-2015
Table 2 Sales of Men's Grooming by Category: % Value Growth 2010-2015
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
Table 5 NBO Company Shares of Men's Grooming: % Value 2011-2015
Table 6 LBN Brand Shares of Men's Grooming: % Value 2012-2015
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
Table 8 Forecast Sales of Men's Grooming by Category: Value 2015-2020
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
L'Oreal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 L'Oreal Deutschland GmbH: Key Facts
Summary 2 L'Oreal Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 3 L'Oreal Deutschland GmbH: Competitive Position 2015
Weleda AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 4 Weleda AG: Key Facts
Summary 5 Weleda AG: Operational Indicators
Competitive Positioning
Summary 6 Weleda AG: Competitive Position 2015
Executive Summary
2015 Brings Further Growth To Beauty and Personal Care in Germany
Innovation and Targeted New Product Launches Trump Maturity
Big Players Maintain Their Lead Despite the Dynamic Growth of Newcomers
High Added-value and Emotional Approach for New Product Launches
Future Growth Potential Through Natural and Innovative Brands
Key Trends and Developments
Individualisation and Targeted Products As Growth Drivers
Organic and Green Products As Natural Growth Drivers in Beauty and Personal Care
Product Lines Are Expanding To Cater for Specific Customer Needs
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources

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