Men's Grooming in Sweden

 Published On: May, 2017 |    No of Pages: 28 |  Published By: Euromonitor | Format: PDF
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Swedish males’ increased interest in maintaining a good-looking beard has grown – there is increased interest in different styles and improving the quality of the beard. This shifted the dynamics in men’s grooming leading to new products and players which managed to increase their sales rapidly. New categories that practically did not exist four or five years ago, including beard balm, beard oil, beard shampoo and also very niche products such as beard colourants emerged. Furthermore, there is a...

Men's Grooming in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

MEN'S GROOMING IN SWEDEN

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2011-2016
Table 2 Sales of Men's Grooming by Category: % Value Growth 2011-2016
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2012-2016
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2016
Table 5 NBO Company Shares of Men's Grooming: % Value 2012-2016
Table 6 LBN Brand Shares of Men's Grooming: % Value 2013-2016
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2013-2016
Table 8 Forecast Sales of Men's Grooming by Category: Value 2016-2021
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2016-2021
Beiersdorf Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AB: Key Facts
Summary 2 Beiersdorf AB: Operational Indicators
Competitive Positioning
Summary 3 Beiersdorf AB: Competitive Position 2016
L'Oréal Sverige Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 4 L'Oréal Sverige AB: Key Facts
Summary 5 L'Oréal Sverige AB: Operational Indicators
Competitive Positioning
Summary 6 L'Oréal Sverige AB: Competitive Position 2016
Executive Summary
Maturity Hampers Growth
Trade Association for Smaller Swedish Brands Established in 2016
Niche Brands Gain Share
Skin Care and Colour Cosmetics Will Display the Highest Sales
Individualisation Influences Growth and Product Development
Key Trends and Developments
Apparel Retailers, Pharmacies and Beauty Retailers Are Expanding Their Private Label
Health Awareness Increases Demand for Natural Products
Men's Increasing Interest in Grooming Ensures More Niche Retailers and Brands
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources

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