Men's Grooming in Sweden

 Published On: May, 2015 |    No of Pages: 30 |  Published By: Euromonitor | Format: PDF
Menís grooming products is maturing and competition is intense, particularly in terms of shaving products. As a result current value growth was rather modest in 2014. Although growth is getting harder to attain, there is still room for expansion particularly in more underdeveloped categories such as menís skin and hair care. Few Swedish men indeed have more advanced beauty and personal care routines, often using rather basic and few products. One exception is young Swedish men, who spend more...

Men's Grooming in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2009-2014
Table 2 Sales of Men's Grooming by Category: % Value Growth 2009-2014
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2010-2014
Table 4 NBO Company Shares of Men's Grooming: % Value 2010-2014
Table 5 LBN Brand Shares of Men's Grooming: % Value 2011-2014
Table 6 LBN Brand Shares of Men's Razors and Blades: % Value 2011-2014
Table 7 Forecast Sales of Men's Grooming by Category: Value 2014-2019
Table 8 Forecast Sales of Men's Grooming by Category: % Value Growth 2014-2019
Beiersdorf Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AB: Key Facts
Summary 2 Beiersdorf AB: Operational Indicators
Competitive Positioning
Summary 3 Beiersdorf AB: Competitive Position 2014
Cederroth Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 4 Cederroth AB: Key Facts
Summary 5 Cederroth AB: Operational Indicators
Competitive Positioning
Summary 6 Cederroth AB: Competitive Position 2014
L'Orťal Sverige Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 7 L'Orťal Sverige AB: Key Facts
Summary 8 L'Orťal Sverige AB: Operational Indicators
Competitive Positioning
Summary 9 L'Orťal Sverige AB: Competitive Position 2014
Executive Summary
Sluggish Demand Saved by Premium Products
Beauty and Personal Care - An Opportunity for Self-indulgence
International Players Lead Sales
Increasing Segmentation
Small But Stable Forecast Growth
Key Trends and Developments
Retail Sales Facing Increasing Competition From Beauty Salons
Swedes Are Increasingly Cleaning Up Their Beauty Routines
Self-indulgence Through Beauty and Personal Care Products
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 10 Research Sources


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