Carbonates in Kenya

 Published On: May, 2017 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
The continued rise of disposable income levels among consumers and the heightened level of awareness as a result of emotive marketing campaigns played a major role in fuelling carbonates volume growth in Kenya. During the review period, modern grocery retailers continued to rapidly expand into residential and peri-urban areas, providing a wider target audience reach for carbonates manufacturers. Increased association of carbonates consumption with enjoyment as well as product affordability furt...

Carbonates in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CARBONATES IN KENYA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2011-2016
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2011-2016
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2011-2016
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2011-2016
Table 5 Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 6 Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Table 9 NBO Company Shares of Off-trade Carbonates: % Volume 2012-2016
Table 10 LBN Brand Shares of Off-trade Carbonates: % Volume 2013-2016
Table 11 NBO Company Shares of Off-trade Carbonates: % Value 2012-2016
Table 12 LBN Brand Shares of Off-trade Carbonates: % Value 2013-2016
Table 13 Forecast Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 14 Forecast Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 15 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 16 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Hasbah Kenya Ltd in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 1 Hasbah Kenya Ltd: Key Facts
Competitive Positioning
Summary 2 Hasbah Kenya Ltd: Competitive Position 2016
Executive Summary
Soft Drinks Records Growth in 2016
Growing Young Population Remains A Key Growth Driver in 2016
Coca-Cola East & Central Africa Division Continues To Lead Soft Drinks in 2016
Innovative Product Packaging Sets the Pace in 2016
Positive Forecast Growth Expected
Market Data
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 3 Research Sources

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