Coffee in Vietnam

 Published On: Jul, 2015 |    No of Pages: 22 |  Published By: Euromonitor | Format: PDF
In 2014, retail value sales of coffee increased by 14%. Instant coffee remains the largest and fastest growth category. Life is getting more hectic, and instant coffee is becoming a popular choice thanks to its convenience. Moreover, manufacturers have improved the quality of instant coffee significantly. It is made with a stronger taste of coffee to appeal to Vietnamese consumers. They have also invested heavily in R&D activities to launch new products and promotional activities to stimulate...

Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2009-2014
Table 2 Retail Sales of Coffee by Category: Value 2009-2014
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Coffee by Category: % Value Growth 2009-2014
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
Table 8 NBO Company Shares of Coffee: % Retail Value 2010-2014
Table 9 LBN Brand Shares of Coffee: % Retail Value 2011-2014
Table 10 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
Table 11 Forecast Retail Sales of Coffee by Category: Value 2014-2019
Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019
Trung Nguyen Corp in Hot Drinks (vietnam)
Strategic Direction
Key Facts
Summary 1 Trung Nguyen Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Trung Nguyen Corp: Competitive Position 2013
Executive Summary
Hot Drinks Registers Slower Value Growth in 2014
Greater Interest in Products With More Health Benefits
Competition Intensifies in Hot Drinks
Manufacturers "localise" Flavour To Attract Consumers
Hot Drinks Expected To Record Healthy Growth
Key Trends and Developments
Consumers Attracted by Products With Better Health Benefits
Competition Intensifies in Hot Drinks
Manufacturers "localise" Flavour To Attract Consumers
Market Data
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 17 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 18 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 23 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Appendix
Production/import/export Data
Table 39 Production of Hot Drinks by Category 2008-2013
Sources
Summary 3 Research Sources

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.