Concentrates in Kenya

 Published On: May, 2017 |    No of Pages: 19 |  Published By: Euromonitor | Format: PDF
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In Kenya, consumers, and in particular parents who traditionally purchased concentrates for their children due to their affordability, as well as the wide variety from which to choose and ease of use, are slowly reducing their purchases as a result of growing health awareness. Concentrates are slowly being viewed as products containing high amounts of sugar, and thus mid-income urban consumers are slowly turning towards beverages with healthier attributes, such as fresh fruit juice and nectars a...

Concentrates in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CONCENTRATES IN KENYA

Headlines
Trends
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Category Data
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 2 Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2013-2016
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2012-2016
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2016
Table 11 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 12 Forecast Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 14 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Executive Summary
Soft Drinks Records Growth in 2016
Growing Young Population Remains A Key Growth Driver in 2016
Coca-Cola East & Central Africa Division Continues To Lead Soft Drinks in 2016
Innovative Product Packaging Sets the Pace in 2016
Positive Forecast Growth Expected
Market Data
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 2 Research Sources

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