Alcoholic Drinks in Brazil

 Published On: Jun, 2016 |    No of Pages: 83 |  Published By: Euromonitor | Format: PDF
If seasonal factors such as the late Carnival season and the FIFA World Cup benefited the market of alcoholic drinks in 2014, the opposite happened in 2015. The market registered a decline in total volume terms, driven by an unfavourable economic situation, reduced available income for the majority of Brazilian consumers and an early Carnival season. Consumers are not only migrating to cheaper brands, in many categories, but also reducing their purchasing frequency for many product types, in...

Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN BRAZIL

LIST OF CONTENTS AND TABLES
Executive Summary
Unfavourable Economic Situation Negatively Affects Sales of Alcoholic Drinks
Drink Less, Drink Better: Premium Beer Brands Continue To Perform Well
A Diversified Portfolio Is the Main Strategy for Maintaining Sales
the Offering of Discounts and Promotions Drives the Performance of Distinct Distribution Channels
Future Performance Will Be Hindered by A Slower On-trade Recovery
Key Trends and Developments
the Polarisation of the Vodka Category: Differentiation Is Key in the Forecast Period
New Distribution Channels for Craft Beers Emerge in Brazil: Barber Shops
Craft Beer As A Gift; Growlers As the Wrapping
Key New Product Launches
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers
Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 20 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 2 Research Sources
Brasil Kirin Participações E Representações SA in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 3 Brasil Kirin Participações E Representações SA: Key Facts
Summary 4 Brasil Kirin Participações E Representações SA: Operational Indicators
Competitive Positioning
Summary 5 Brasil Kirin Participações E Representações SA: Competitive Position 2015
Cervejaria Petrópolis SA in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 6 Cervejaria Petrópolis SA: Key Facts
Competitive Positioning
Summary 7 Cervejaria Petrópolis SA: Competitive Position 2015
Cia Brasileira De Bebidas in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 8 Cia Brasileira De Bebidas: Key Facts
Summary 9 Cia Brasileira De Bebidas: Operational Indicators
Competitive Positioning
Summary 10 Cia Brasileira De Bebidas: Competitive Position 2015
Crs Brands Indústria & ComArcio Ltda in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 11 CRS Brands Indústria & ComArcio Ltda: Key Facts
Competitive Positioning
Summary 12 CRS Brands Indústria & ComArcio Ltda: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 13 Lager by Price Band 2015
Table 25 Number of Breweries 2010-2015
Category Data
Table 26 Sales of Beer by Category: Total Volume 2010-2015
Table 27 Sales of Beer by Category: Total Value 2010-2015
Table 28 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 29 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 31 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 34 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 35 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 36 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 37 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 38 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 39 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 40 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 41 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 42 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 43 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Cider/Perry: Total Volume 2010-2015
Table 47 Sales of Cider/Perry: Total Value 2010-2015
Table 48 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 49 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 58 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 59 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 60 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 61 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 70 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 71 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 72 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 14 Benchmark Brands 2015
Category Data
Table 77 Sales of Spirits by Category: Total Volume 2010-2015
Table 78 Sales of Spirits by Category: Total Value 2010-2015
Table 79 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 80 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 81 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 82 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 83 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 84 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 85 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 86 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 87 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 88 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 89 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 90 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 91 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 92 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 93 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 94 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 95 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 96 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 97 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 98 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 99 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 100 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 101 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 102 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 103 Sales of Wine by Category: Total Volume 2010-2015
Table 104 Sales of Wine by Category: Total Value 2010-2015
Table 105 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 106 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 107 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 108 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 109 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 110 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 111 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 113 Sales of Still RosA Wine by Price Segment: % Off-trade Volume 2010-2015
Table 114 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 115 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 116 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 117 Sales of Still RosA Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 118 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 119 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 120 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 121 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 122 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 123 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 124 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 125 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 126 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 127 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 128 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 129 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 130 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 131 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 132 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 133 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 134 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 135 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 136 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 137 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 138 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
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