Alcoholic Drinks in Poland

 Published On: Jun, 2016 |    No of Pages: 113 |  Published By: Euromonitor | Format: PDF
The alcoholic drinks market in Poland saw moderate growth in 2015. The main stimulating factor was the improving macroeconomic situation, as for a second consecutive year GDP growth exceeded 3%. This translated into gradually rising disposable incomes, some of which was allocated to purchasing alcoholic drinks. However, it is worth noting that the growth in the market was lower than the rise in incomes. This indicates that the market is presenting signs of saturation and stagnancy.

Alcoholic Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN POLAND

LIST OF CONTENTS AND TABLES
Executive Summary
Moderate Growth of the Market in 2015
Structural Transformation of the Market
Multinationals Rule the Polish Market
the Unique Role of Discounters in the Retail Market
Moderate Growth Is Predicted in the Forecast Period
Key Trends and Developments
the Changing Habits of Polish Consumers
Discounters Are Significant Players in Alcoholic Drinks
Premiumisation Is Increasingly Evident in the Polish Market
Key New Product Launches
Summary 1 Key New Product Developments 2015
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 5 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 15 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 16 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 17 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Cedc International Sp Zoo in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 4 CEDC International Sp zoo: Key Facts
Competitive Positioning
Summary 5 CEDC International Sp zoo: Competitive Position 2015
Janton SA Spk in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 6 Janton SA SpK: Key Facts
Competitive Positioning
Summary 7 Janton SA SpK: Competitive Position 2015
Jeronimo Martins Polska SA in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 8 Jeronimo Martins Polska SA: Key Facts
Summary 9 Jeronimo Martins Polska SA: Operational Indicators
Internet Strategy
Company Background
Chart 1 Jeronimo Martins Polska SA: Biedronka in Bialystok
Private Label
Summary 10 Jeronimo Martins Polska SA: Private Label Portfolio
Competitive Positioning
Summary 11 Jeronimo Martins Polska SA: Competitive Position 2015
Kompania Piwowarska SA in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 12 Kompania Piwowarska SA: Key Facts
Competitive Positioning
Summary 13 Kompania Piwowarska SA: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 14 Lager by Price Band 2015
Table 22 Number of Breweries 2010-2015
Category Data
Table 23 Sales of Beer by Category: Total Volume 2010-2015
Table 24 Sales of Beer by Category: Total Value 2010-2015
Table 25 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 26 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 28 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 31 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 32 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 33 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 34 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 35 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 36 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 37 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 38 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 39 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 40 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Cider/Perry: Total Volume 2012-2015
Table 44 Sales of Cider/Perry: Total Value 2012-2015
Table 45 Sales of Cider/Perry: % Total Volume Growth 2012-2015
Table 46 Sales of Cider/Perry: % Total Value Growth 2012-2015
Table 47 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2015
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2015
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2015
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2015
Table 51 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 52 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 53 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 54 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 55 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
Table 56 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
Table 57 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
Table 58 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
Table 59 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 60 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 61 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 62 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 64 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 71 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 72 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 73 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 15 Benchmark Brands 2015
Category Data
Table 78 Sales of Spirits by Category: Total Volume 2010-2015
Table 79 Sales of Spirits by Category: Total Value 2010-2015
Table 80 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 81 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 82 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 83 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 84 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 85 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 86 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 87 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 88 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 89 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 90 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 91 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 92 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 93 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 94 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 95 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 96 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 97 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 98 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 99 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 100 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 101 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 102 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 103 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 104 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 105 Sales of Wine by Category: Total Volume 2010-2015
Table 106 Sales of Wine by Category: Total Value 2010-2015
Table 107 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 108 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 109 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 110 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 111 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 112 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 113 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 114 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 115 Sales of Still Rosť Wine by Price Segment: % Off-trade Volume 2010-2015
Table 116 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 117 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 118 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 119 Sales of Still Rosť Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 120 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 121 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 122 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 123 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 124 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 125 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 126 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 127 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 128 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 129 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 130 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 131 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 132 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 133 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 134 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 135 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 136 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 137 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 138 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 139 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 140 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 141 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 142 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 143 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
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