Wine in Norway

 Published On: Jul, 2016 |    No of Pages: 49 |  Published By: Euromonitor | Format: PDF
After the new duty free quota for alcoholic beverages was introduced in mid-2015, wine posted its first total volume decline in well over a decade. New rules allow travellers to exchange their tobacco quota for two extra bottles of wine, amounting to a total of six bottles for private import. The other significant factor which affected wine in 2015 was the boom in craft beer, which is increasingly becoming a substitute for wine, with the expression beer is the new wine being used heavily by th...

Euromonitor International's Wine in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
WINE IN NORWAY
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2010-2015
Table 2 Sales of Wine by Category: Total Value 2010-2015
Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 11 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 15 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 31 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 32 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 33 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 34 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 35 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 36 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 37 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Executive Summary
Volume Sales Remain Flat
New Regulations Allow Moderate Advertising
Still A Highly Consolidated Market
Volumes Shifting From the State-owned Monopoly To Grocery Retailers
Lifestyle Trends Underpin Forecast Growth
Key Trends and Developments
Legislative Changes Open the Door To Moderate Advertising
First Decline in Two Decades for Vinmonopolet
Craft, Tradition and Health the Most Notable Cross-category Trends in 2015
Key New Product Launches
Summary 1 Key New Product Developments 2015/2016
Market Background
Legislation
Summary 2 Punishments for Drink Driving 2016
Table 40 Number of On-trade Establishments by Type 2010-2015
Table 41 Number of Licences to Serve Alcohol by Type 2008-2014
Taxation and Duty Levies
Table 42 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 43 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 44 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 45 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 46 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 47 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 48 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 49 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Table 50 Duty free alcohol and tobacco quota 2015
Cross-border/private Imports
Market Indicators
Table 51 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 52 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 53 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 54 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 55 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 56 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 57 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 58 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 59 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 60 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 61 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 62 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 63 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 64 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 65 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 66 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
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