RTD Tea in Austria

 Published On: Jun, 2015 |    No of Pages: 30 |  Published By: Euromonitor | Format: PDF
In contrast to declining sales during the review period, RTD tea again recorded some slight volume growth in 2014 and even higher value growth. While classic ice tea from black tea with peach or lemon flavour has obviously left its best times behind, the category is increasingly benefiting from growing interest in newer flavours and products made from green and white tea.

Euromonitor International's RTD Tea in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2009-2014
Table 2 Off-trade Sales of RTD Tea by Category: Value 2009-2014
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2009-2014
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2009-2014
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2010-2014
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2011-2014
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2010-2014
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2011-2014
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Rauch Fruchtsäfte GmbH & Co Og in Soft Drinks (austria)
Strategic Direction
Key Facts
Summary 1 Rauch Fruchtsäfte GmbH & Co OG: Key Facts
Summary 2 Rauch Fruchtsäfte GmbH & Co OG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Rauch Fruchtsäfte GmbH & Co OG: Competitive Position 2014
Executive Summary
Soft Drinks Stagnates in Value and Declines in Volume Terms
Cool and Rainy Weather During the Summer Impacts Consumption Significantly
Coca-Cola Remains Leader in Soft Drinks
the Market Leader Adds Stevia Again
Soft Drinks Expected To Regain Growth Momentum
Key Trends and Developments
Poor Summer Weather Impacts Growth Trends
Regional Products Meet Demand for High-quality Juice and Concentrates
Tap Water Remains Topic of Public Debate
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 34 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Austria
Definitions
Sources
Summary 4 Research Sources

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