Bottled Water in Morocco

 Published On: Feb, 2015 |    No of Pages: 30 |  Published By: Euromonitor | Format: PDF
Bottled water recorded strong total volume growth of 16% and 15% growth in total value sales in 2014. Growth was mainly driven by the fact that in many Moroccan cities, domestic water was sometimes unclean and salty, which encouraged a large number of families to shift to bottled water. This was illustrated by the fact that many companies launched 5-litre plastic bottles for family use at prices ranging between MAD9.00 and MAD11.00.

Bottled Water in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BOTTLED WATER IN MOROCCO

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channels 2009-2014
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
Table 3 Off-trade Sales of Bottled Water by Category: Value 2009-2014
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Groupe Des Brasseries Du Maroc SA in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Groupe des Brasseries du Maroc SA: Key Facts
Summary 2 Groupe des Brasseries du Maroc SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Groupe des Brasseries du Maroc: Competitive Position 2014
Les Eaux Minérales D'oulmes in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 4 Les Eaux Minérales d'Oulmes: Key Facts
Summary 5 Les Eaux Minérales d'Oulmes: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Les Eaux Minérales d'Oulmes: Competitive Position 2014
Executive Summary
Healthy Growth of Soft Drinks Triggers Strong Value Sales in 2014
New Product Development Boosts Performance
Domestic Players Continue To Outperform International Ones
Local Independent Small Grocers Continues To Lead Sales of Soft Drinks
Steady Growth Is Expected in Soft Drinks Over the Forecast Period
Key Trends and Developments
Natural Bottled Water in Morocco
Energy Drinks in Morocco
Health and Wellness Develops in Soft Drinks and Attracts A Large Number of Consumers
Retailing Structure in Morocco
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 34 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Morocco
Definitions
Sources
Summary 7 Research Sources

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