Concentrates in Morocco

 Published On: Feb, 2015 |    No of Pages: 27 |  Published By: Euromonitor | Format: PDF
Concentrates in Morocco recorded 4% growth in both retail volume and value in 2014. Sales were mainly driven by a large number of low-income consumers who continued to purchase these products as they could not afford to buy juice. The large number of flavours, along with low prices and the wide availability of these products, was also one of the major factors to drive sales in 2014.

Concentrates in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Concentrates (as sold) by Category: Volume 2009-2014
Table 2 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2009-2014
Table 3 Off-trade Sales of Concentrates (RTD) by Category: Volume 2009-2014
Table 4 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2009-2014
Table 5 Off-trade Sales of Concentrates by Category: Value 2009-2014
Table 6 Off-trade Sales of Concentrates by Category: % Value Growth 2009-2014
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2010-2014
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2011-2014
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2010-2014
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2011-2014
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2014
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2014
Table 13 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2014
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2014
Table 15 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2014-2019
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2014-2019
Table 17 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 19 Forecast Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 20 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Executive Summary
Healthy Growth of Soft Drinks Triggers Strong Value Sales in 2014
New Product Development Boosts Performance
Domestic Players Continue To Outperform International Ones
Local Independent Small Grocers Continues To Lead Sales of Soft Drinks
Steady Growth Is Expected in Soft Drinks Over the Forecast Period
Key Trends and Developments
Natural Bottled Water in Morocco
Energy Drinks in Morocco
Health and Wellness Develops in Soft Drinks and Attracts A Large Number of Consumers
Retailing Structure in Morocco
Market Data
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 35 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 36 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 37 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 38 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 39 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 40 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 41 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 42 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Morocco
Definitions
Sources
Summary 1 Research Sources

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