Juice in Germany

 Published On: Mar, 2015 |    No of Pages: 36 |  Published By: Euromonitor | Format: PDF
German consumers remained more oriented towards carbonates and flavoured water, with many young consumers regarding fruit juice as old-fashioned. In 2014, juice posted a further decline in off-trade volume sales, albeit lower than that seen the previous year. Compared to the review period CAGR decline of 3%, the 2% drop in 2014 can be seen as an improvement, confirming manufacturers’ hope that the decline in demand for juice is becoming less steep and more manageable.

Euromonitor International's Juice in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 2 Off-trade Sales of Juice by Category: Value 2009-2014
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2009-2014
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2009-2014
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2009-2014
Table 8 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 9 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 10 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 11 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 12 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 13 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 14 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 15 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 16 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 17 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Beckers Bester GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Beckers Bester GmbH: Key Facts
Summary 2 Beckers Bester GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Beckers Bester GmbH: Competitive Position 2014
Executive Summary
Performance of Soft Drinks Dragged Down by Ageing Population
Discounters Continue To Dominate Retail Sales of Soft Drinks
Manufacturers Refrain From Major Product Launches in 2014
Product Variety Set To Grow Amidst Further Decline in Volume Sales
Key Trends and Developments
Era of Enduring Volume Sales Growth in Soft Drinks Comes To An End
Premiumisation Becomes the Main Instrument in Manufacturers' Strategies
Latin American Stimulants Become Popular for Use With Soft Drinks
Market Data
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 28 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 30 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 31 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 32 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2010-2014
Table 33 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2011-2014
Table 34 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2010-2014
Table 35 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2011-2014
Table 36 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 37 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 38 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 39 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 40 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 41 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 42 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 43 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Germany
Definitions
Sources
Summary 4 Research Sources

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