Juice in Morocco

 Published On: Feb, 2015 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
Juice recorded 7% growth in total volume and total value terms in 2014, having benefited from increasing awareness of health and diet issues, particularly among upper- and middle-income earners. In addition, the launch of new products by the majority of domestic manufacturers contributed to boosting value sales in 2014.

Juice in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 2 Off-trade Sales of Juice by Category: Value 2009-2014
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2009-2014
Table 6 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2009-2014
Table 7 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 8 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 9 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 10 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 11 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 12 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 13 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 14 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 15 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 16 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Agro Juice Processing in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Agro Juice Processing: Key Facts
Summary 2 Agro Juice Processing: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Agro Juice Processing: Competitive Position 2014
Citruma SA in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 4 Citruma SA: Key Facts
Summary 5 Citruma SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Citruma SA: Competitive Position 2014
Moroccan Food Processing in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 7 Moroccan Food Processing: Key Facts
Summary 8 Moroccan Food Processing: Operational Indicators
Company Background
Production
Competitive Positioning
Competitive Positioning
Summary 9 Moroccan Food processing: Competitive Position 2014
Executive Summary
Healthy Growth of Soft Drinks Triggers Strong Value Sales in 2014
New Product Development Boosts Performance
Domestic Players Continue To Outperform International Ones
Local Independent Small Grocers Continues To Lead Sales of Soft Drinks
Steady Growth Is Expected in Soft Drinks Over the Forecast Period
Key Trends and Developments
Natural Bottled Water in Morocco
Energy Drinks in Morocco
Health and Wellness Develops in Soft Drinks and Attracts A Large Number of Consumers
Retailing Structure in Morocco
Market Data
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 29 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 30 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 31 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 32 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 37 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 38 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Morocco
Definitions
Sources
Summary 10 Research Sources

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