Juice in Morocco

 Published On: Mar, 2017 |    No of Pages: 28 |  Published By: Euromonitor | Format: PDF
Over the course of the review period demand for juice in the country was positively impacted by the increasing number of Moroccan consumers who realised the value of leading healthier lifestyles, and this led to a shift towards making healthier choices, not only in terms of food, but also in terms of drinks. This was due to the government’s increased efforts to reduce the high rate of obesity in the country. This resulted in a shift towards the consumption of juice, which is perceived in Morocco

Juice in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

JUICE IN MOROCCO

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2011-2016
Table 2 Off-trade Sales of Juice by Category: Value 2011-2016
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2011-2016
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2011-2016
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2011-2016
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2011-2016
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2012-2016
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2013-2016
Table 10 NBO Company Shares of Off-trade Juice: % Value 2012-2016
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2013-2016
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2016-2021
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2016-2021
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Agro Juice Processing in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Agro Juice Processing: Key Facts
Summary 2 Agro Juice Processing: Operational Indicators
Competitive Positioning
Summary 3 Agro Juice Processing: Competitive Position 2016
Executive Summary
Soft Drinks Registers Healthy Growth Over the Review Period
Ramadan Discounts Increase Sales of Soft Drinks in 2016
Coca-Cola Morocco Continues To Lead Soft Drinks in 2016
the Majority of New Product Developments Are in Bottled Water
Soft Drinks Is Set To Witness Substantial Growth in the Forecast Period
Key Trends and Developments
Middle-aged Consumers Are Spurring Growth, Alongside the Young Population
Increasing Awareness of Health and Wellness Supports Growth in Soft Drinks
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Sources
Summary 4 Research Sources

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