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RTD coffee experienced growth during 2015 thanks to its taste and the
products’ high convenience, being available for immediate consumption
everywhere. Sales of RTD coffee were driven by marketing support from leading
brands. The category is relatively small and, therefore, any increase in demand
produces more dynamic growth figures. RTD coffee remains the smallest and one of
the least dynamic soft drinks categories in Slovakia in terms of marketing
activities and new product launches.
RTD Coffee in Slovakia report offers a comprehensive
guide to the size and shape of the market at a national level. It provides the
latest retail sales data (2011-2015), allowing you to identify the sectors
driving growth. It identifies the leading companies, the leading brands and
offers strategic analysis of key factors influencing the market – be they
legislative, distribution, packaging or pricing issues. Forecasts to 2020
illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.