Rtds/High-Strength Premixes in Morocco

 Published On: Jun, 2017 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF
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The niche status and poor performance of RTDs/high-strength premixes in 2016 were partly the result of low awareness of this product type among Moroccan consumers. At the same time, the categoryís development continued to be hampered by the limited availability of products in both off- and on-trade channels. Nonetheless, spirit-based RTDs, the only product type present in the category, continued to attract some consumers who prefer sweet-flavoured spirits to more astringent varieties.

RTDs/High-Strength Premixes in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

RTDS/HIGH-STRENGTH PREMIXES IN MOROCCO

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021
Bourchanin & Cie SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Les Celliers de Meknes: Key Facts
Competitive Positioning
Summary 2 Les Celliers de Meknes: Competitive Position 2016
Bourchanin & Cie SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 3 Bourchanin & Cie SA: Key Facts
Competitive Positioning
Summary 4 Bourchanin & Cie SA: Competitive Position 2016
Executive Summary
Moroccan Alcoholic Drinks Market Performs Poorly Throughout the Review Period
Health Concerns and Illicit Trade Cause Total Beer Volume Sales To Decline in 2016
Groupe Des Brasseries Du Maroc SA Remains the Clear Market Leader in 2016
Off-trade Channels Account for the Largest Share of Total Market Volume Sales
Total Alcoholic Drinks Volume Sales Expected To Decline Over the Forecast Period
Key Trends and Developments
Black Market Trade in Alcoholic Drinks Remains High in Morocco
New Outlet Openings Help To Limit Decline in On-trade Alcoholic Drinks Consumption
Rising Health Awareness Restricts Alcoholic Drinks Consumption Among Moroccans
Key New Product Launches
Summary 5 New Product Development 2016
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 18 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 19 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 20 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 23 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 32 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 6 Research Sources

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