RTD Coffee in Germany

 Published On: Mar, 2015 |    No of Pages: 28 |  Published By: Euromonitor | Format: PDF
RTD coffee posted another strong performance in 2014. The number of consumers who have discovered the convenience of RTD coffee continued to rise in 2014, which led to growth in volume sales. The majority of German consumers have tight work schedules and little spare time but many have plans with regard to how to use this spare time. Any timesaving products are thus appreciated by such consumers.

Euromonitor International's RTD Coffee in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2009-2014
Table 2 Off-trade Sales of RTD Coffee: Value 2009-2014
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2009-2014
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2009-2014
Table 5 Leading Flavours for Off-trade RTD Coffee: % Volume Breakdown 2009-2014
Table 6 NBO Company Shares of Off-trade RTD Coffee: % Volume 2010-2014
Table 7 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2011-2014
Table 8 NBO Company Shares of Off-trade RTD Coffee: % Value 2010-2014
Table 9 LBN Brand Shares of Off-trade RTD Coffee: % Value 2011-2014
Table 10 Forecast Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 11 Forecast Off-trade Sales of RTD Coffee: Value 2014-2019
Table 12 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 13 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Executive Summary
Performance of Soft Drinks Dragged Down by Ageing Population
Discounters Continue To Dominate Retail Sales of Soft Drinks
Manufacturers Refrain From Major Product Launches in 2014
Product Variety Set To Grow Amidst Further Decline in Volume Sales
Key Trends and Developments
Era of Enduring Volume Sales Growth in Soft Drinks Comes To An End
Premiumisation Becomes the Main Instrument in Manufacturers' Strategies
Latin American Stimulants Become Popular for Use With Soft Drinks
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2010-2014
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2011-2014
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2010-2014
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2011-2014
Table 32 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 33 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 38 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Germany
Definitions
Sources
Summary 1 Research Sources

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