Beer in Iran

 Published On: Jun, 2016 |    No of Pages: 28 |  Published By: Euromonitor | Format: PDF
Beer continued its steady performance in 2015 with widespread negative publicity around the health concerns of cola carbonates. Many consumers who did not wish to experience the side effects of cola carbonates gradually switched to non/low alcohol beer, which is considered a healthy and flavoursome drink with many benefits. Another key event in 2015 which supported the strong growth was the wide availability and advertising campaigns by key suppliers such as Arpanoosh and Sirang Koohrang, which...

Beer in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BEER IN IRAN

LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Table 1 Number of Breweries 2010-2015
Category Data
Table 2 Sales of Beer by Category: Total Volume 2010-2015
Table 3 Sales of Beer by Category: Total Value 2010-2015
Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 14 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 15 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Arpanoosh Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 1 Arpanoosh Co: Key Facts
Competitive Positioning
Summary 2 Arpanoosh Co: Competitive Position 2015
Behnoush Iran Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 3 Behnoush Iran Co: Key Facts
Summary 4 Behnoush Iran Co: Operational Indicators
Competitive Positioning
Summary 5 Behnoush Iran Co: Competitive Position 2015
Sirang Koohrang Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 6 Sirang Koohrang Co: Key Facts
Competitive Positioning
Summary 7 Sirang Koohrang Co: Competitive Position 2015
Executive Summary
A Complete Ban on the Production and Consumption of Alcoholic Drinks Means Non/low Alcohol Beer Is the Only Available Category in the Country
the More Stable Economic Situation Leads To A Better Performance in 2015
Behnoush Iran Remains the Leading Supplier
the Complete Prohibition on Alcohol Means That No Specialist On-trade Outlets Such As Pubs and Bars Are Available in Iran
A Promising Performance Expected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 19 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 20 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 21 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 8 Key New Product Developments 2015
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 33 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 9 Research Sources
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