Cider/Perry in Portugal

 Published On: Jun, 2016 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
Cider/perry remained an immature category in Portugal in 2015, although it is receiving increasing amounts of attention thanks to the introduction of the Somersby cider brand in 2011. Until then, cider was quite an unknown drink in Portugal and it was a niche alcoholic drinks category targeting mainly English, German and French tourists or retired people living in the south of the country. Nevertheless, the launch of Somersby and the investment made by Unicer in terms of the marketing and distri...

Cider/Perry in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
CIDER/PERRY IN PORTUGAL

LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2010-2015
Table 2 Sales of Cider/Perry: Total Value 2010-2015
Table 3 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 4 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 13 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
Table 14 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
Table 15 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
Table 16 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
Table 17 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 18 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Scc - Sociedade Central De Cervejas E Bebidas SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 1 SCC - Sociedade Central de Cervejas e Bebidas SA: Key Facts
Summary 2 SCC - Sociedade Central de Cervejas e Bebidas SA: Operational Indicators
Competitive Positioning
Summary 3 SCC - Sociedade Central de Cervejas e Bebidas SA: Competitive Position 2015
Unicer - Bebidas De Portugal, SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 4 Unicer Bebidas de Portugal, SA: Key Facts
Summary 5 Unicer Bebidas de Portugal, SA: Operational Indicators
Competitive Positioning
Summary 6 Unicer Bebidas de Portugal, SA: Competitive Position 2015
Executive Summary
First Signs of Economic Improvement Have A Positive Impact on Sales of Alcoholic Drinks
the Tastes of Portuguese Consumers Are Becoming More Sophisticated
Unicer - Bebidas De Portugal Maintains the Leading Position in Alcoholic Drinks
the On-trade Channel Outperforms the Off-trade Channel in 2015
Alcoholic Drinks Is Expected To Post Positive Growth Over the Forecast Period
Key Trends and Developments
First Signs of Economic Recovery Positively Impact Alcoholic Drinks
Rising Inbound Tourism Has Positive Impact on On-trade Channel
Preference for Lighter and Flavoured Products Are on the Rise
Key New Product Launches
Summary 7 Key New Product Developments 2015
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 8 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2015
Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 40 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 9 Research Sources
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