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The market is slowly reaching stagnation and per capita consumption is falling in the region. Alcoholic drinks is the only sub-category that is expected to see growth throughout the forecast period. Most categories are reaching saturation point as their growth rates start to slow down. Healthier beverages are seeing higher increases as consumers are moving away from sugary drinks.
• Packaged water is set to rise as consumers become more aware of the sugar in beverages
• Cider consumption is increasing and is driven by different fruit flavours. New brands are expected to continue category growth for the forecast period
• Dairy drinks have reached stagnation due to a high market penetration
Australasia Beverage Forecasts covering soft drinks, dairy drinks, hot drinks and alcoholic drinks provides a comprehensive analysis of consumption trends in Australasia, covering:
• 2000-2014 topline consumption data for 31 beverage categories, with forecasts to 2020 measured in both million litres and litres per capita for Australia and New Zealand
Reasons To Buy
• Evaluate the very latest beverage category forecast projections to 2020 to enhance your understanding of consumption patterns and evolving trends in the Australasia beverage industry
• Identify the current and emerging trends and future growth opportunities in the Australasia beverage market to assess the likely impact on your company’s performance
• Interrogate the data to understand both the historic and likely future performance of the beverage industry by country and category to support your long-term strategic planning