Juice in Denmark

 Published On: Feb, 2015 |    No of Pages: 37 |  Published By: Euromonitor | Format: PDF
Between 2009 and 2012, total volume sales of juice declined yea-on-year. As juice contains a fairly high level of sugar more and more Danes preferred to reduce their consumption in favour of other types of soft drinks or tap water. However, juice consumption received a boost from the tax reform implemented by the Danish government. The reform concerned the removal of the sugar tax on soft drinks. 50% of the tax was removed during summer 2013 with the remaining 50% removed on 1 January 2014. The...

Juice in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 2 Off-trade Sales of Juice by Category: Value 2009-2014
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2009-2014
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2009-2014
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2009-2014
Table 8 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 9 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 10 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 11 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 12 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 13 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 14 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 15 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 16 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 17 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Harboes Bryggeri A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts
Summary 1 Harboes Bryggeri A/S: Key Facts
Summary 2 Harboes Bryggeri A/S: Operational Indicators
Company Background
Production
Summary 3 Harboes Bryggeri A/S: Production Statistics 2014
Competitive Positioning
Summary 4 Harboes Bryggeri A/S: Competitive Position 2014
Royal Unibrew A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts
Summary 5 Royal Unibrew A/S: Key Facts
Summary 6 Royal Unibrew A/S: Operational Indicators
Company Background
Production
Summary 7 Royal Unibrew A/S: Production Statistics 2014
Competitive Positioning
Summary 8 Royal Unibrew A/S: Competitive Position 2014
Rynkeby Foods A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts
Summary 9 Rynkeby Foods A/S: Key Facts
Summary 10 Rynkeby Foods A/S: Operational Indicators
Company Background
Production
Summary 11 Rynkeby Foods A/S: Production Statistics 2014
Competitive Positioning
Summary 12 Rynkeby Foods A/S: Competitive Position 2014
Executive Summary
Liberalisation of Sugar Tax Helps To Maintain Healthy Growth in 2014
Health and Wellness Remains A Key Driver of Product Innovation
the Competitive Landscape Is Stable in 2014
New Product Developments Focus on Reduced Sugar
Soft Drinks Is Set To Stagnate in the Forecast Period
Key Trends and Developments
Recovering Economy Improves Consumer Confidence
Tax Reform and A Second Warm Summer in A Row Boost Soft Drinks Sales
Health and Wellness To Remain the Main Driver of Product Innovation
Market Data
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 28 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 30 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 31 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 32 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 33 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 38 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Denmark
Sources
Summary 13 Research Sources

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